SearchFest is February 24

February 10, 2012Digital Marketing, General, Industry News, Social MediaLeave a comment

SearchFest is February 24th

The Northwest’s top one-day search marketing and social media conference is just two weeks away. If you have not registered yet, do it now to save $$ (in fact, hit us up for a discount code, we’d be happy to share).

Ticket Link

Agenda Link

This is the signature event for SEMpdx whose mission is to put Portland on the map in search and search on the map in Portland. The conference continues to enhance Portland’s reputation as a hub for digital marketing while at the same time teach locals the trade. The speaker line-up is tremendous with representatives from comScore, SEOmoz, Intelius, ABC News, REI and Urbanspoon to name a few.

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Will Work for Wine!

January 13, 2012General, Industry News, Public RelationsLeave a comment

Will Work for Wine!

We are very excited and pleased to be working with the Classic Wines Auction!

The main event is the 2012 Classic Wines Auction, presented by Bank of America and US Trust, which attracts 750 wine and food enthusiasts from around the country on March 3 at the Oregon Convention Center. The gala auction includes a pre-dinner wine and food tasting reception, a five-course culinary feast prepared by top guest chefs, selected wines from both national and international wine ambassadors, along with a silent and live auction.

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Amy Rosenberg Joins PRSA Board

December 16, 2011General, Industry News, Public RelationsLeave a comment

Amy Rosenberg Joins PRSA Board

Rosenberg Marketing president Amy Rosenberg was elected to the PRSA Portland Metro Chapter board of directors for 2012. Amy will be running the 2012 Spotlight Awards.

Each year, the PRSA Portland Metro Chapter recognizes the outstanding work by those who have left their mark on the public relations profession over the past year. The 2012 Spotlight Awards will be presented to public relations practitioners in Oregon and Southwest Washington who, in the judgment of their peers, have successfully addressed a communications challenge or created an opportunity with talent, creativity and resourcefulness.

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There is one problem: Mike is not a blogger.

December 1, 2011General, Industry NewsLeave a comment

There is one problem: Mike is not a blogger.

This is extremely embarrassing for a marketer to admit. It has it been over a year since my last blog post. Could I have purposely avoided blogging because having Donald Draper at the top of my blog page couldn’t hurt ascetically?

Possibly. However, I have a hunch there is more to it. If you read my last post you will see that I’ve completely ignored my own advice. I’ve fallen victim to the endless trap of burying myself in the work and not focusing on the marketing needs of my own company.

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Mad Men’s Donald Draper Knows Marketing’s Role in Business

October 15, 2010Digital Marketing, General, Public Relations2 Comments

“It’s the most important least important thing there is,” said Donald Draper of the TV hit series Mad Men. Draper was talking about marketing. It’s true. Look, I have never sent out a press release about my own company or its services. And I’m a public relations specialist. I write press releases everyday, so why don’t I write one for myself in order to drum up more business?

When it comes to marketing, we know that it’s the most important thing in any business. Without it, how can we sell any services, products or ideas? But business owners are too intimidated or mostly just too darn busy to market their own commodities through public relations.

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Top Lessons for Pitching Holiday Gift Guides

June 30, 2010Client Work, General, Public Relations1 Comment

Product I am pitching for inclusion in holiday gift guides

I am currently in the middle of a big national press outreach campaign to secure placement for Oregon Growers’ (a farm-direct specialty foods maker out of Hood River, OR) products in upcoming holiday gift guides (yes the national magazines plan this far ahead!). Here are my top lessons for efficiently doing this for your clients/products next year.

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Pitching “green” stories — stop the Earth Day nonsense

April 12, 2010General, Public Relations, Social MediaLeave a comment

Being “green” has been a hot topic for years, especially in Portland. Now everyone is trying to take advantage of its popularity. While definitely worthwhile, an office that simply recycles is not doing enough in the sustainability department to warrant any media coverage.

Last week I attended an enlightening PRSA function that drew on insight from local reporters:

Christina Williams, Editor of Sustainable Business Oregon (a Portland Business Journal publication),

Scott Learn, Environmental Reporter with The Oregonian,

and Inessa Anderson, sustainability reporter with KINK FM radio.

Here are each reporter’s individual tips:

Christina:

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Pick up the phone!

April 5, 2010Client Work, General, Industry News, Public RelationsLeave a comment

This picture captures me doing my thing.

In an age that thrives on digital communications, the phone is still the most reliable source for reaching out to the media. Certain media outlets literally receive thousands of press releases every day. I remember standing in The Oregonian’s newsroom back in the day when the fax machine was still current and feeling utterly speechless when I saw fax after fax — all touting the title For Immediate Release — continuously coming through. I understood then that it was no joke that we PR fools are competing with too many other brilliant story ideas.

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My first blog post!

March 11, 2010Client Work, General, Public RelationsLeave a comment

It has been a busy and proactive month. This is exciting considering we are only on day 11!

It all began with a new look. My first order of business upon returning from maternity leave was to change the look of the company. We had been stuck with an old logo that Mike designed for us years ago. It didn’t motivate me, it was created for a different audience and it was just plain old boring! Sorry Mike. However, I can thank him for directing me to Elance.com for a new one. As always, “Mike’s right.” I was lucky enough to find an amazing designer, Christy Burke, who turned it out for me in just one weekend!

This is a preview of My first blog post!. Read the full post (391 words, estimated 1:34 mins reading time)